政策隐私

Last updated: February 25, 2025

Our new Partner Privacy Policy comes into effect on May 1, 2025. Click here to view our current Partner Privacy Policy

We have updated our Partner Privacy Policy. Among other clarifying changes, we have added details on what information we collect and process for TikTok One Creative Suite, outline the data controllership in regions in Southeast Asia, and clarify some legal bases for the processing of personal data in Europe. We also added details on what information may be shared when protecting TikTok Shop seller intellectual property rights, and the legal bases on which we rely. Finally, we outline additional processing activities with respect to new product features for TikTok Shop sellers.

Introduction

This Partner Privacy Policy (the "Partner Privacy Policy") applies to your personal information that TikTok processes in connection with certain TikTok apps, websites, software and related services (the "Partner Platform") that link to or reference this Partner Privacy Policy. This includes your use (including when you act as a representative) of the Partner Platform in a commercial context.

The Partner Platform includes, but is not limited to:

• TikTok for Business ("TT4B"), a collection of websites and features aimed at business partners for multi-tool advertising and related services;
• TikTok Shop, including TikTok Shop Seller Center, an integrated e-commerce platform for sellers selling goods on TikTok;
• TikTok Seller Academy, a website providing operational guidance and training for sellers on TikTok Shop;
• TikTok Shop Partner Center, a platform which provides professional e-commerce services to sellers and creators to help them thrive on TikTok Shop;
• TikTok Shop Brand Portal, a platform for TikTok brands to partner with TikTok Shop sellers;
• TikTok for Developers, where third-party developers, publishers, researchers, and others can integrate with TikTok technology;
• TikTok Creative Center, a platform which provides tools and other services to assist advertisers in generating monetized content and maximizing the effectiveness of such content;
• TikTok Live Backstage, a livestream management platform for businesses; and
• TikTok One Creative Suite, where advertisers can collaborate with creators and partners for advertising and marketing campaigns.

The Partner Platform is only for users age 18 and older, and is not directed at persons under the age of 18. Persons under the age of 18 are not allowed to use, or register an account on, the Partner Platform.

The Partner Platform is provided and operated by different TikTok entities depending on your location:

• If you live in the European Economic Area (“EEA”), UK and Switzerland, TikTok Technology Limited, an Irish company (“TikTok Ireland”), and TikTok Information Technologies UK Limited (“TikTok UK”), a company registered in England and Wales, act as joint-controllers for the purpose of the General Data Protection Regulation (the “GDPR”).
• If you live in the United States (“US”), TikTok Inc. operates the Partner Platform.
• If you are not in the US or the UK, TikTok Pte. Ltd (a Singapore company) is the controller responsible for your personal data. However, if you are using TikTok Shop, TikTok Seller Academy, TikTok Shop Partner Center, TikTok Shop Brand Portal, or other e-commerce services (“E-Commerce Services”), please see the jurisdictional section of this Partner Privacy Policy for your region for further details of the controller arrangement.

This Partner Privacy Policy describes the information that we gather from or about you on the Partner Platform or in connection with its use. This Partner Privacy Policy also describes, among other things, how we use and disclose such information, your rights and choices with respect to this information, and how you can contact us if you have any questions or concerns.

This Partner Privacy Policy does not cover the processing of information about your users and customers that (i) you provide to us (or we collect) via your use of the TikTok Advertiser Tools; or that (ii) we receive via measurement partners integrated with your ad campaigns such as device identifiers, network identifiers, email addresses or phone numbers.  Such processing is covered by the TikTok Business Products (Data) Terms and TikTok’s Privacy Policy. 

This Partner Privacy Policy also does not cover the processing of information of passive users who access the Partner Platform without creating an account. Such processing is covered by TikTok’s Privacy Policy.

1. What Information We Collect

Information You Provide

Profile Information. When you create an account (including when you are acting as representative) or otherwise interact with us on the Partner Platform, you may be required to provide certain information including your name, telephone number, primary address, date of birth, tax information (such as your VAT and TIN (or place of birth in the absence of a TIN) email address, company/organization name and details (including, where applicable, your trade/public register name and registration details (e.g. company number and share capital)), job role, area of expertise and payment account information (e.g. bank account number). You may also be required to provide information and documents to verify your identity, which may include employment information or identification card.

Information You Share with Us. When you contact us, we process information that you provide us in order for us to reply to your business inquiries about our products, provide user support and to provide advice to you (for example, on a specific ad campaign project or on a specific shop promotion project). We also process information you share with us, including through surveys, forms and/or questionnaires or your participation in research, promotions, marketing campaigns, events, webinars or contests.

Messages. We collect messages, which include information you provide when you compose, send, or receive messages through the Partner Platform’s messaging functionalities, subject to applicable law. They include messages you send through our chat and virtual assistant functionality when communicating with us and with other users (such as users who purchase your products in TikTok Shop). That information includes the content of the message and the associated metadata about the message, such as when it was sent, received, or read, and message participants. Please be aware that messages you choose to send to other users of the Platform will be accessible by those users and that we are not responsible for the manner in which those users use or share the messages.

Business Content. Text, photos or videos you upload or otherwise provide to TikTok for use on the Partner Platform for business purposes (e.g. for advertising and e-commerce) is referred to as "Business Content." We analyze Business Content for the purposes of product development and content moderation.

Payment Information. Where you make a payment or receive a payment on the Partner Platform, we collect payment information from you through payment service providers, including the name on your card, your card number, billing address, expiration date and security code, and bank account or other payment information.

Call and Video Conference Recordings. We may record phone calls and video conferences (in accordance with law) and retain transcripts of dialogue for training, quality assurance, product development and administration purposes.

TikTok Account Information. If you choose to link your TikTok account with your Partner Platform account, we can access information like your email address, phone number, username, verification status, account performance information, videos, livestreams and comments associated with your content, in accordance with your permissions.

1. What Information We Collect

Information You Provide

Profile Information. When you create an account (including when you are acting as representative) or otherwise interact with us on the Partner Platform, you may be required to provide certain information including your name, telephone number, primary address, date of birth, tax information (such as your VAT and TIN (or place of birth in the absence of a TIN) email address, company/organization name and details (including, where applicable, your trade/public register name and registration details (e.g. company number and share capital)), job role, area of expertise and payment account information (e.g. bank account number). You may also be required to provide information and documents to verify your identity, which may include employment information or identification card.

Information You Share with Us. When you contact us, we process information that you provide us in order for us to reply to your business inquiries about our products, provide user support and to provide advice to you (for example, on a specific ad campaign project or on a specific shop promotion project). We also process information you share with us, including through surveys, forms and/or questionnaires or your participation in research, promotions, marketing campaigns, events, webinars or contests.

Messages. We collect messages, which include information you provide when you compose, send, or receive messages through the Partner Platform’s messaging functionalities, subject to applicable law. They include messages you send through our chat and virtual assistant functionality when communicating with us and with other users (such as users who purchase your products in TikTok Shop). That information includes the content of the message and the associated metadata about the message, such as when it was sent, received, or read, and message participants. Please be aware that messages you choose to send to other users of the Platform will be accessible by those users and that we are not responsible for the manner in which those users use or share the messages.

Business Content. Text, photos or videos you upload or otherwise provide to TikTok for use on the Partner Platform for business purposes (e.g. for advertising and e-commerce) is referred to as "Business Content." We analyze Business Content for the purposes of product development and content moderation.

Payment Information. Where you make a payment or receive a payment on the Partner Platform, we collect payment information from you through payment service providers, including the name on your card, your card number, billing address, expiration date and security code, and bank account or other payment information.

Call and Video Conference Recordings. We may record phone calls and video conferences (in accordance with law) and retain transcripts of dialogue for training, quality assurance, product development and administration purposes.

TikTok Account Information. If you choose to link your TikTok account with your Partner Platform account, we can access information like your email address, phone number, username, verification status, account performance information, videos, livestreams and comments associated with your content, in accordance with your permissions.

Automatically Collected Information

Technical Information. When you use the Partner Platform, we automatically collect network and device information such as your IP address, device identifier, device name, type of operating system, information obtained from Cookies and other tracking technologies, time zone, language and other local settings, and server logs (which can include information like access dates and times).

Cookies. We use cookies and similar tracking technologies (collectively, “Cookies”) to operate and provide the Partner Platform, including, for example, to enable you to log into secure areas of the Partner Platform, to enable us to provide certain features and functionality, or to enhance your experience using the Partner Platform, or to receive the status of emails we send to you such as when and on what platform (PC or mobile systems) the emails are opened. For more information about our use of cookies on the Partner Platform for individuals located in the EEA, UK and Switzerland please see our Web Cookies Policy.

You may be able to control some of the What Information We Collect through your device browser settings to refuse or disable Cookies. Because each browser is different, please consult the instructions provided by your browser. Please note that you may need to take additional steps to refuse or disable certain types of Cookies. In addition, your choice to disable Cookies is specific to the particular browser or device that you are using when you disable Cookies, so you may need to separately disable Cookies for each type of browser or device. If you choose to refuse, disable, or delete Cookies, some of the functionality of the Partner Platform may no longer be available to you. Without this information, we are not able to provide you with all of the requested services.

Usage Information. We collect information about how you engage with the Partner Platform, including information about the content you view, the duration and frequency of your use, your engagement with other users, your search history and your settings.

Insights. We collect insights about seller content, such as why it is performing well on the Platform.

Transaction Information

When you make transactions on the Partner Platform, for example, if you use the TikTok Shop service as a seller, we collect purchase and transaction history associated with your account, information about refunds and complaints, customer reviews of your store in order to calculate your store ratings, logistics information regarding shipment and delivery of your products including by third party logistics providers. We may also collect contract information and deal terms when you provide us with your contracts with third parties (including creators).

2. How We Use Your Information

We process your information for the following purposes:

• To enable us to provide and administer the Partner Platform, so that you can create and deliver your advertising campaigns, open and manage your store(s), interact with our users, fulfill requests for the purchases of products, goods, and services, and utilize our Developer Tools.
• To provide you with user support, including to perform troubleshooting and notify you about changes to the Partner Platform and service related notifications.
• Personalize and customize certain features and content on the Partner Platform.
• To facilitate sales, promotion, and purchases of goods and services and to provide user support.
• To enable sellers and creators to view other sellers' content for the purposes of creating more content on the Platform.
• To respond to your business inquiries related to our products, or to improve, promote, and develop your business on TikTok Shop, and provide you with personalized advice about the services we offer.
• To enforce our Terms, such as the TikTok Shop Terms of Service, TT4B Commercial Terms of Service and the Business Product Data Terms, Community Guidelines, and other policies that apply to you. 
• To investigate and resolve complaints or disputes between you and your customers (such as where users order products from you via TikTok Shop).
• To maintain and enhance the safety, security, and stability of the Partner Platform such as by identifying and addressing technical or security issues or problems (including detecting and preventing abuse, harmful activity, fraud, spam, and other illegal activities).
• To verify your identity as part of our account registration, security and fraud prevention measures, and to conduct due diligence.
• To review, improve, promote, and develop the Partner Platform. This includes monitoring user interactions, performing A/B tests, conducting surveys, and by training and improving our technology, such as our machine learning and AI models and algorithms, and reviewing chats between sellers and buyers or our virtual assistant functionality to improve technologies supporting such functions.
• To send marketing communications that may be useful to you. You have the ability to opt out of receiving these communications by clicking a link in the footer of each marketing communication we send, or adjusting your marketing preferences in the privacy settings of the app. 
• To comply with applicable laws, regulations and legal obligations.
• For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

• 3. How We Share Your Information

  Business Partners and Service Providers

  We engage partners that help us provide, support, promote, and develop our Partner Platform products and events, and understand how they are used. They provide services such as chat services, mailing, email, cloud hosting, content delivery, customer and technical support, content moderation, marketing, legal, accounting, analytics, financial services, fraud prevention, in-person event coordinators and services, and online payment. We share your information (as described in What Information We Collect) with these partners as necessary to enable them to provide their services on the Partner Platform. Some examples include:

  • Integrated Platform Providers. We share limited information with third party platforms whose platform or services are integrated with the Partner Platform. This includes third party identity verification providers and fraud prevention providers, such as Jumio and/or Ekata (MasterCard). In providing these services, Ekata (MasterCard) may also act as a controller of your personal information for purposes specified in their privacy policy. We may also share limited information, including information you enter into our GenAI Tools as defined in the Creative GenAI Terms, with third parties whose platforms or services power the GenAI Tools, such as Microsoft.
  • Advertising Service Providers. We share your information with advertising, marketing and analytics services providers, including advertising tracking services and business intelligence services, to assist us in promoting the Partner Platform.
  • Payment Processors and Transaction Fulfillment Providers. When users make a purchase from you through the shopping features on the Partner Platform, we share purchase, payment, and transaction fulfillment information related to the transaction with payment processors and transaction fulfillment providers acting on your behalf. For example, we share information with payment processors, such as Paypal, Stripe, PIPO and WorldPay, so that we can process payments and fulfill orders made on the Partner Platform. These companies may also act as a controller of your information to process your payments and for anti-money laundering and fraud prevention purposes.

  Other Users

  We share your personal information with other TikTok users (buyers, creators, partners and sellers), for the purposes of connecting you with those TikTok users for the receipt and/or provision of products and services. Where you are a seller on TikTok Shop, your shop details and product information, such as your shop ratings, as well as certain Profile Information (e.g. email address), are made available to other users and the public. We also share successful sellers' content, as well as certain performance data and insights about that content, with all sellers and creators for the purposes of inspiring them when they publish their own content on the Platform.

  Where you are an advertiser on TikTok, information about your company name (or your real name where you are a sole trader), country, and contact information are available to users, agencies, and the public.

  Our Corporate Group

  As a global company, the Partner Platform is supported by certain entities within our corporate group (“Corporate Group”). These entities process the information (described in What Information We Collect), as necessary to provide certain functions, such as storage, content delivery, security, research and development, analytics, online payments, customer and technical support, and content moderation. See Our Global Operations and Data Transfers for additional information.

  Others

  We share your information in other limited scenarios as follows:

  Corporate Transactions. Your information may be disclosed to third parties in connection with a corporate transaction, such as a merger, sale of assets or shares, reorganization, financing, change of control, or acquisition of all or a portion of our business.

  Independent Researchers. We share your information with independent researchers to facilitate research that meets certain criteria.

  Brands and Intellectual Property Rightsholders: We may share information with brands and intellectual property rightsholders where you sell products manufactured or distributed by these businesses through the Partner Platform. For example, certain brands may require that we provide information on the sales performance of their products through the Partner Platform, and for such brands to ensure that sellers of their products are authorised to sell products from these brands.

  Legal Obligations and Rights. We may access, preserve, and share the information described in What Information We Collect with law enforcement agencies, public authorities, intellectual property rightsholders such as copyright holders and brand owners, or other third parties if we have good faith belief that it is necessary to:

  • comply with applicable law, legal process or government requests, as consistent with internationally recognised standards;
  • protect the rights, property, and safety of us, our users, intellectual property rightsholders such as copyright holders and brand owners, and others, including to protect life or prevent imminent bodily harm. For example, we may provide information (such as your IP address) to law enforcement in the event of an emergency where someone’s life or safety is at risk;
  • investigate potential violations of and enforce our Terms, Guidelines, or any other applicable terms, policies, or standards; or
  • detect, investigate, prevent, or address misleading activity, intellectual property infringement, or other illegal activity.

  • 4. Data Security and Retention

    Security of your information is important to us. We maintain appropriate technical, administrative, and physical security measures that are designed to protect your information from unauthorised access, theft, disclosure, modification, or loss. We regularly review our security measures to consider available new technology and methods.

    We retain information for as long as necessary to provide the Partner Platform and for the other purposes set out in this Partner Privacy Policy. We may, in accordance with the laws of your jurisdiction also retain information such as where necessary to comply with contractual and legal obligations, where we have a legitimate business interest to do so (such as improving and developing the Partner Platform, and enhancing its safety, security and stability), and for the exercise or defense of legal claims.

    The retention periods will be different depending on different criteria, such as the type of information and the purposes for which we use the information. For example, when we process your information to provide you with the Partner Platform, we keep this information for as long as you have an account.

    5. Integration With Other Services Operated By Us Or Third Parties

    The Partner Platform may integrate with or contain links to other applications, websites, online platforms, software tools, or related services (collectively, “Other Services”), operated either by us or by third parties, that do not fall within the Partner Platform. This Partner Privacy Policy does not apply to such Other Services. Any information submitted by you directly to these Other Services, regardless of whether you arrived at such Other Service via a link provided on the Partner Platform, and any information TikTok shares with Other Services pursuant to the terms of this Partner Privacy Policy, is subject to their respective applicable privacy policies. Please check these policies before you submit any information to these Other Services

    6. Partner Privacy Policy Updates

    We may amend or update this Partner Privacy Policy from time to time. When we update this Partner Privacy Policy, we will notify you by updating the “Last Updated” date at the top of the new Partner Privacy Policy, posting the new Partner Privacy Policy, or providing any other notice required by applicable law.

    7. Contact Us

    Questions, comments and requests regarding this Partner Privacy Policy should be addressed to: https://www.tiktok.com/legal/report/privacy

    If you are based in any of the below locations dedicated local contact channels may be available to you. Please see Section 8 for more details.